Seems fairly simple and tried the instructions on this page:
See attached screenshot of the tools menu.
The only error I get is "An error occurred while uploading the sketch". It seems to compile just fine, otherwise.
Am I missing something obvious? Thank you.
And before anyone asks... The reason I'm doing this and not just using the bootloader is because I want to transition from a prototype that's using an Arduino with its IDE to a platform that uses an Atmel part but independent from the Arduino platform.
Edit: I was able to verify that my programmer firmware is up to date and AVR Studio can read the chip.