Recently I received a nice email from Atmel
Thanks for registering to take advantage of the Atmel FPSLIC tools promotion program. The FPSLIC team is happy to offer you a 50% discount on one of the following Starter Kits or Software Maintenance License Packages:
ATSTK594 FPSLIC Daughter Board for AVR STK500 Kit + 4 Month License of System Designer
Offer Price : $50 Regular Price: $99
ATSTK94 FPSLIC stand alone Starter Kit + 4 Month License of System Designer
Offer Price : $248 Regular Price: $495
ATDS94KSW1 System Designer Annual License
Offer Price : $498 Regular Price: $995
ATDS94KSW2 System Designer Perpetual License
Offer Price : $1248 Regular Price: $2495
Here's how to order
Please contact your local ATMEL Sales Representative or favorite distributor and mention "FPSLIC tools promotion" on your order as well as your contact details. This offer is only valid once and 3 months from the date of registration. You may fax a copy of this email if necessary to the Atmel Sales Representative.
Please feel free to forward this email to others that may be interested in this offer. They can REGISTER HERE to take advantage of this offer.
The FPSLIC Applications Team
so I forwarded the email to our local (Australian) distributor and was told that the $50USD STK500 add-on would cost me $165AUD "because the US price did not include freight".
When I add the 10%GST and the local delivery fee, the total will be the equivalent of $150USD.
They have in the past quoted a Butterfly as $49AUD(+GST) =$41.50USD which is why the Tshirt is such a good deal here!