Pricing of xmega E5 series

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What's going on with the xmegaE5 series pricing? The 8E5 is more expensive than the 16E5, which is more expensive again than the 32E5. The original pricing for the 8E5 was significantly less than it is now but now it's cheaper for me to put in a 32E5 when an 8E5 would do. Are Atmel trying to price them out to only leave the 32E5s in production?

Mark.
 

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Probably.

 

I don't much mind paying less for the more powerful chip, but then, I don't remember what I paid for the 8's or the 32's last I bought them Perhaps I need to hoard my xMega8E5 chips? Na.....

The largest known prime number: 282589933-1

It's easy to stop breaking the 10th commandment! Break the 8th instead. 

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John Samperi

Ampertronics Pty. Ltd.

www.ampertronics.com.au

* Electronic Design * Custom Products * Contract Assembly

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Thanks for that link John, so I'm not going mad then ;-) Looks like I'll be putting the 32E5s into my product then which has been a year in the making, and I don't want to change components in the future either in case it causes approval headaches.

Mark.

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I have 500 boards with the 32E5 in production, I could use the 16E5 (or just scrape with the 8E5) but I'm in the same boat with possible approval headaches, so I'll stay with the larger chip.

John Samperi

Ampertronics Pty. Ltd.

www.ampertronics.com.au

* Electronic Design * Custom Products * Contract Assembly

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mapelec wrote:

.. Are Atmel trying to price them out to only leave the 32E5s in production?

That's certainly what the price-inversion is signaling.

Still, a somewhat risk move as some purchasing officers will not know a 32E5 can replace a 8E5, and they may think they are being price-gouged...

 

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mapelec wrote:
The original pricing for the 8E5 was significantly less than it is now but ...
Depends on tray versus reel for QFP.

The Atmel acquisition by Microchip did have a price impact (some to significant).

https://octopart.com/atxmega8e5-aur-atmel-29185426 (QFP, reel, view 'Price History')

https://octopart.com/atxmega8e5-au-atmel-25970988 (QFP, tray, view 'Price History')

mapelec wrote:
Are Atmel trying to price them out to only leave the 32E5s in production?
Microchip will price it possibly due to the relocation of final test to Microchip from third parties.

 

"Dare to be naïve." - Buckminster Fuller

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It's not always that easy to just switch from an 8k to a 16/32k device. Okay, you recompile the firmware and move the bootloader, but now you have two lots of firmware, when devices come back for upgrades/repair you need to select the right one, test both versions etc.

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Still some variation in pricing; may be due to demand and/or package.

https://octopart.com/search?q=ATxmega8E5

http://www.microchipdirect.com/productsearch.aspx?Keywords=ATxmega8E5

 

"Dare to be naïve." - Buckminster Fuller

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gchapman wrote:

Still some variation in pricing; may be due to demand and/or package.

http://www.microchipdirect.com/productsearch.aspx?Keywords=ATxmega8E5

 

My reading is the price does not change by package, it changes by Temperature Rating.

 

Looks like the Temp Range:      -40C to +85C    has the 'go away' pricing (roughly doubled), and the preferred device is the Temp Range:      -40C to +105C  

 

This seems to be more a trend, with wider temp specs on smaller MCUs becoming more the norm.

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I wonder if they do this to clear old stock at the higher price.

 

Often companies specify a part and then forget about it. Their board stuffer keeps buying the same part, they don't bother doing monthly searches to check if they could change the temp range to make it cheaper.

 

Companies are not very good at keeping costs down on low and medium volume products.