I was nosing around at some MSP430 stuff whilst making a comparison of devices for a project I have on, and of course I wanted to look at all the available tools as well. And look what I came across....
We are now porting CrossWorks to the Atmel AVR. If you would like to register your interest as a potential beta site, we invite you to contact us.
For all those interested parties, see http://www.rowley.co.uk. They do look like a decent alternative! Complete IDE with JTAG debug support for the other devices. Let's hope they do the same for AVR. Not cheap. But a damn sight cheaper than IAR!
Anybody else had experience with them? Oh, and for those that are nosey, I am going with the Mega32L at the moment.