I use to work with different micros like AVR, NEC, PIC, MSP430 and these days a new project may be done using a freescale micro for the first time. Personally I like AVR micros but we try to choose the better micro for each project. Each time we have a conversation with a distibutor they are trying of course to promote the micro that they sell, but everyone tells that AVR has the worst micros because of their bad EMC characteristics. Usually they say "Why ATMEL isn't in the automotive area?"
Is that real???