While typing an unrelated post I checked Micromel for the exact name of the ATAMEL-ICE.
It happens there currently seems to be a discount / sale for the thing with one of those silly coupon codes: TP1747
Some time ago I decided to go Cortex 3 for the more "involved" projects and I doubt the support of this thing via Linux (no Atmel Studio) anyway so it's not much use to me personally.
If I was interested though, I'd probably still buy the bare PCB for USD44 and put it in a box myself.
Spend some time on making connectors, so the orinal do not break of the PCB if it's dropped or anything ...