The Atmega128rfa1 looks very interesting for replacing traditional AtmegaXXX + AT86RF231 combos in my future projects. However, there are also other competitors which seem to have better features/price ratio. For example the TI CC2530F128 looks very similar in specs, and can be bought a lot cheaper in large quantities. Also, there is a selection of 32...256k FLASH size, which helps in optimizing costs. Another interesting competitor is the Jennic JN5148 which features a 32bit processor and is still cheaper.
My question is, why should I choose the Atmega128rfa1 over the competition, especially the TI's chips? The cost of development tools is not an issue, that will be negligible in the long run.
Links to the competing SoC's product pages:
Also, are there any other competitors that you recommend checking out? :)