I'm not sure when they first announced it, but Atmel has a registration form on their site for the north american seminars.
As they have for the past few years, they are offering a nice perk for going. :D
All registered attendees are eligible to receive the AVR JTAGICE In-Circuit Emulator or a $100 discount coupon, which can be used to purchase other development tools.
They always say "eligible", perhaps so they can back out of it if they want to. :(
Their list specifies June 25th for Chicago, IL. Does anybody know if it will actually be in Chicago rather than some far suburb as it's been in the past?