One of the "other brands" of microcontrollers is apparently envious of AVRFreaks.net and has launched a cheap imitation:
[Note the "Lagacy" [sic] section :) ]
An excerpt from one of the launch documents:
When you look at the site, you'll see that it is not branded as a Freescale site. This is because it is hosted and run by an independent entity. This allows for a more relaxed appearance and more informal rules for hosting material prepared by third parties and forum members.
It sure sounds like they are trying to copy the Atmel/AVRFreaks approach, even down to the various sections of the site and the look & feel of the boards.