There was a time in which the NGW100 was around 75$, a very competitive price for an embedded linux board. At that time atmel was involved in supporting linux for the ngw100. It seems that they are not that much into it. Now the ngw100 costs up to 200$
Other embedded linux platforms like the beagleboard, beaglebone or raspberry pi are very well supported and far cheaper (25$ for raspberry pi and 89$ for the beaglebone).
Do you think there is going to be a place in the market for the ngw100? What about the processor at32ap7000? It is marked as mature by atmel...