IAR Embedded Workbench for ARM, zero price add-on

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IAR Embedded Workbench migration offer for Atmel Studio users

http://marketing.iar.com/acton/form/1011/009d:d-0001/0/-/-/-/-/index.htm

"Dare to be naïve." - Buckminster Fuller

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Got to be worth $3,000 of anybody's money eh?

 

(oh, wait a minute....)

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Cliff,

 

Whenever IAR has quoted me for AVR, ARM, Renesas it was in the region of $5000 - $6000.

 

If IAR could guarantee that they could fix any USB driver that Atmel chooses to break,   it would be worthwhile for a commercial company to pay for reliability.

A company still has to pay the salaries of its employees sitting in front of PCs with broken hardware Tools.

 

Somehow,   I suspect that IAR would stop working just like Studio.

 

David.

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Ah yes, they are very coy about actually showing any pricing on their website - it's normally a case of "POA". My $3,000 comes from what I think they quoted me back in 2005 for an AVR variant and also various figures bandied about on this site from time to time. I can well believe that it could be (considerably) more these days and also that much more for ARM.

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They are exceedingly coy. They are fairly coy when they word the private quote to you.
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If it was my job, paying for reliable tools is a no-brainer. I certainly would not want to be at the mercy of the free Atmel Studio.
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What would be interesting: the actual price paid by a fierce negotiator.
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I bet that it is between 25% and 50% of the prices that I have ever been quoted.
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I have no problem paying for something that is transparently priced. I am wary of devious Sales reps.
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Somehow, if they are devious in pricing they are probably devious on support.
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David.

Last Edited: Tue. Apr 19, 2016 - 04:54 PM
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ARM is a juggernaut.

IMO, ARM will eventually move MCU to ARM Compiler 6 and ARM DS-5.

Some of the agreements between ARM and its customers results in amazing pricing.

IAR is creating a value-added product; that's one way to survive.


http://www.digikey.com/en/product-highlight/k/keil/ds-5

http://www.mouser.com/new/altera/altera-arm-ds5-suite/

"Dare to be naïve." - Buckminster Fuller