Have the price of 8-bit AVR's dropped after Microchip purchased Atmel?

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#1
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I was checking attiny13A on microchip site and saw that 0.38 price tag on 5k order yet here on local store it is still over a dollar, taking in the condition of cargo+ new taxes for selling abroad, it is still expensive compared to microchip's price tag. When i was a total beginner on embedded systems i read on a forum that AVR are a little bit more costly compared to pic with even peripherals. Has the prices changed for all AVR's and if so what was the reason behind making AVR more expensive then PIC fabrication cost or just marketing strategy?

life is hard

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And what makes you think that any of us here is privy to Atmel's and Microchip's marketing strategies?

 

You should be directing those questions to Microchip... not that I think you would get an answer, afterall they still have competitors "out there".

Ross McKenzie ValuSoft Melbourne Australia

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First you should ask your local store why the price over $1.

 

But if they pay $0.5 for 100, at least double the price and then add sale tax that is about where we end up.

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And I checked on Aliexpress and there is a lot of 10 for €2.18. Maybe fake?

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Paul van der Hoeven.
Bunch of old projects with AVR's:
http://www.hoevendesign.com

Last Edited: Sat. Jan 13, 2018 - 10:32 PM
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yorem_kastor wrote:
Has the prices changed for all AVR's ...
'all' makes that a difficult question to answer; price history was removed from Octopart.

Yes for PB megaAVR due to fab shortage that's almost resolved and should stay resolved due to PB's die wafer re-fab; mega328PB in QFN is close to 1USD each for 100 at one US distributor.

There's been some XMEGA activity but likely not due to die re-fab (have barely followed that)

tinyAVR 1-series hit the ground running with good pricing; am guessing those are at a Microchip die fab and/or package & final test.

yorem_kastor wrote:
... and if so what was the reason behind making AVR more expensive then PIC fabrication cost ...
Likely to pay the price and pay the cost of moving die wafer fab to Microchip from second party/parties and adding more parties than can do package & test.

Am guessing Microchip die wafer fabs are expanding or at least adding another shift; die wafer fabs are crazy expensive yet a solid advantage for demand acceleration (happy customers are ones that can get parts and not have to do a spin design through re-qualification)

Another impact on AVR is the addition of some AVR (list is slowly growing) to programming by Microchip; total price to customer might be better by Microchip than by a distributor.

yorem_kastor wrote:
... or just marketing strategy?
Strategy is the domain of executives and directors with greybeard/silverback engineers identifying some of the opportunities.

Might get a hint from executive quarterlies.

 


http://www.avrfreaks.net/forum/pb-megaavr-announced#comment-2360256

https://www.mouser.com/Search/Refine.aspx?Keyword=atmega328pb-mu

http://www.avrfreaks.net/forum/xmega-going-end-life-eol#comment-2353731

http://www.microchipdirect.com/AVR-SAM-Programming.html

http://www.microchip.com/doclisting/FinancialPressRelease.aspx

 

Edit: misnomers, re-qual

 

"Dare to be naïve." - Buckminster Fuller

Last Edited: Sat. Jan 13, 2018 - 10:39 PM