I just read the following on SparkFun:
I have a lot of meetings with potential part vendors, and none of them understand Arduino. I don't think anyone does, but I did have a meeting the other week that surprised me. Microchip wanted to meet with us because they were interested in creating an 'Arduino' like board using a PIC processor. Microchip finally began to understand what it means to get people early, and using their hardware, and Microchip was sensing (rightfully) that they were loosing market to this thing called Arduino.
Arduino is causing the world to use and learn AVRs. As much as I resisted, I learned ATmegas because Arduino hardware forced me to learn. I now love ATmegas. And if Atmel was smart, they would give Arduino all the free ATmega328s they could possibly want. Check out that graph!
I particularly like the statement:
...none of them understand Arduino. I don't think anyone does...
So let the Arduino hater's and PIC lover (singular since Leon is the only one here) have at it.